Whether you love it or hate it, social media presents a fantastic platform to showcase your business and your piercing services. And the best thing about it? – it’s free to use!
It can seem overwhelming but get it right and it can be a powerful tool to help you promote your business.
- Choose the right platforms for your business by asking the question, which social media platforms do your customers use?
Cut down on time and link your social media accounts
Instagram, Facebook and Twitter are the most popular social media platforms, and these can all be linked so that when you post on one, all are populated.
A picture paints 1000 words
Be as creative as you can with photos – get inspired by the seasons, current news stories (national and local). Add personality to your posts with photos of staff and set the scene with images of your piercing area.
Get your customers involved
Promote your social media accounts around your premises and on your website. Encourage customers to tag you in photos when they have had their ears pierced. Perhaps offer an incentive – anyone who tags you is entered into a monthly competition.
Don’t be afraid to Boost
Consider boosting your posts when you first get started to build up your followers. Boosting posts will cost money, but you can really target your audience and set budgets to ensure your costs don’t get out of control.
Caress provides support and advice to all our customers, especially those starting out with ear-piercing services. You will be given a full marketing tool-kit, including aftercare literature to hand out to your customers.
If you would like to discover more about boosting your business by
piercing ears the Caress way, please get in touch.